{"id":1529,"date":"2022-08-18T14:56:16","date_gmt":"2022-08-18T14:56:16","guid":{"rendered":"https:\/\/avadawebsites.wpengine.com\/corporation\/?post_type=avada_portfolio&p=1529"},"modified":"2024-11-20T00:54:01","modified_gmt":"2024-11-19T23:54:01","slug":"why-even-brilliant-marketing-cant-save-a-bad-product","status":"publish","type":"avada_portfolio","link":"https:\/\/hey.mediafirst.ro\/en\/project-items\/why-even-brilliant-marketing-cant-save-a-bad-product\/","title":{"rendered":"Why Even Brilliant Marketing Can\u2019t Save a Bad Product"},"content":{"rendered":"

Many junior marketers believe that with the right campaigns, they can save any product:<\/span><\/p>\n

    \n
  • \u201cI\u2019ll revive this product through marketing.\u201d<\/span><\/li>\n
  • \u201cMy tactics always work.\u201d<\/span><\/li>\n
  • \u201cI\u2019ll craft a brilliant message.\u201d<\/span><\/li>\n
  • \u201cMy funnel will convert customers in their sleep.\u201d<\/span><\/li>\n<\/ul>\n

    The intent is there, and they often give their best\u2014sometimes even for products that are fundamentally uncompetitive. But sooner or later, they realize that even the best marketing can\u2019t save a subpar product.<\/span><\/p>\n

    Here\u2019s an example: Two clients, identical marketing strategies, different products.<\/span><\/p>\n

      \n
    • Client A:<\/b> Generates \u20ac127,000 in revenue.<\/span><\/li>\n
    • Client B:<\/b> A handful of sales and a lot of \u201cMaybe later.\u201d<\/span><\/li>\n<\/ul>\n

      The results clearly show the impact of a weak product:<\/span><\/p>\n

      1. Unclear Business Strategy<\/b><\/h3>\n

      Without a strategy and a clearly defined problem to solve, the product lacks direction. This leaves the marketer shooting in the dark, unable to build any real momentum.<\/span><\/p>\n

      2. No Defined Audience<\/b><\/h3>\n

      If you don\u2019t know who you\u2019re targeting, you\u2019re trying to reach everyone\u2014and thus reaching no one. Without a clear target audience, every message becomes a weak compromise, fizzling out with no impact.<\/span><\/p>\n

      3. Lack of Trust-Building Assets<\/b><\/h3>\n

      Without measurable results or case studies, every potential customer wonders, \u201cWill this really work for me?\u201d If you can\u2019t confidently answer this question with a resounding \u201cYes!\u201d then your entire marketing strategy rests on shaky ground.<\/span><\/p>\n

      So, What Should You Do if You\u2019re a Marketer with Such a Product?<\/b><\/h3>\n

      It\u2019s essential to be 100% honest and direct. Here\u2019s what <\/span>not<\/span><\/i> to say:<\/span><\/p>\n

      \u2715 \u201cLet\u2019s just run more ads; that will increase conversions.\u201d \u2715 \u201cWe\u2019ll manage without case studies somehow.\u201d \u2715 \u201cWe\u2019ll simply adjust the message for different audiences.\u201d<\/span><\/p>\n

      Instead, be strategic and evaluate the situation through these three scenarios:<\/span><\/p>\n

        \n
      1. The Product Is Decent but Poorly Positioned:<\/b> Focus on specific use cases that make sense for the product.<\/span><\/li>\n
      2. The Product Doesn\u2019t Address a Real Need:<\/b> Conduct a market analysis and consider a pivot.<\/span><\/li>\n
      3. The Product Is Simply Unmarketable:<\/b> Write an honest assessment and be completely transparent.<\/span><\/li>\n<\/ol>\n

        Only through a clear, strategic approach can you maximize the potential of any product\u2014or, in some cases, make a tough but necessary call on its viability.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2389,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[5],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1529","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-finance"],"_links":{"self":[{"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/avada_portfolio\/1529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/comments?post=1529"}],"version-history":[{"count":4,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/avada_portfolio\/1529\/revisions"}],"predecessor-version":[{"id":2383,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/avada_portfolio\/1529\/revisions\/2383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/media\/2389"}],"wp:attachment":[{"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/media?parent=1529"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/portfolio_category?post=1529"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/portfolio_skills?post=1529"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/hey.mediafirst.ro\/en\/wp-json\/wp\/v2\/portfolio_tags?post=1529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}